(Design Lead / UI and UX Design / Graphic and Visual Design)
A concept revision of a mobile app to address issues with UI flow, branding, and overall user experience. Design focused on improving on the UI/UX flow and consistent graphic treatment.
UI/UX Analysis and Problem Identification
UI/UX Implementations
After validation of wire-frames, implementation of the improvements were made. Layout of pages were updated for better visual flow and improved graphic elements were applied for better visual recognition of specific areas. Iconography was revised to be more communicative and consistent across all pages, resulting in a better representation of the product. Altogether this resulted in improved UI/UX flow, better brand recognition, and greater visual consistency.
